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Ads integration

Google Ads integration for telehealth

Bid on paying patients, not just clicks.

Turbopills sends server-side conversion events to Google Ads with Enhanced Conversions support, so Smart Bidding optimizes against real revenue and approved orders rather than top-of-funnel form fills.

Get started with Google Ads
OVERVIEW

What is Google Ads?

Google Ads is Google's advertising platform covering Search, Performance Max, YouTube, and the Google Display Network. Smart Bidding strategies need clean conversion signals to perform.

HOW IT WORKS

How Google Ads works with Turbopills

Turbopills sends Google Ads conversions server-side via the Google Ads API and Enhanced Conversions, with optional client-side tags for validation and remarketing, so you can optimize on paid orders even when iOS, ad blockers, or consent revokes cookies.

  1. 1

    Connect your Google Ads account

    Paste your conversion ID and label, or connect via OAuth for Enhanced Conversions for Leads.

  2. 2

    Map telehealth events to conversions

    Choose which Turbopills events count as conversions: paid order, intake, approval, refill, etc.

  3. 3

    Server-side events fire automatically

    Hashed email, phone, and order value are sent securely so Smart Bidding sees the real outcome.

  4. 4

    Smart Bidding optimizes for revenue

    tCPA and tROAS strategies start improving as the platform learns from clean, deduplicated signals.

TELEHEALTH USE CASES

Google Ads for telehealth businesses

Where the Google Ads integration shines for telehealth operators running client-branded programs powered by Turbopills.

Optimize for paid orders, not leads

Send conversion only when a patient actually pays, eliminating wasted bidding on form fills.

Approved-by-provider as the conversion

Skip the noise of patients who fail clinical eligibility by firing conversions on provider approval.

Subscription LTV bidding

Send second-month, third-month, and refill conversions so PMax can bid on long-term value.

Key capabilities

What you get out of the box when you connect Turbopills with Google Ads.

Enhanced Conversions

Hashed first-party data is included with every conversion to recover signal lost to cookie restrictions.

Offline conversion imports

Send approval and refill events that happen days after the click using GCLID-based imports.

Server-side firing

Primary conversion events originate from the Turbopills backend, with optional browser tags where you want added validation or remarketing support.

Per-program conversion mapping

Different telehealth programs can map to different conversion actions for cleaner reporting.

Frequently asked questions

How does Enhanced Conversions help telehealth advertisers?+

Enhanced Conversions recovers conversion signal lost to ITP, ad blockers, and consent revocations by sending hashed first-party identifiers, which dramatically improves Smart Bidding for telehealth funnels.

Do you support GCLID-based offline conversions?+

Yes. Provider approval, refill, and other downstream events can be imported as offline conversions tied to the original click.

Is patient PHI sent to Google?+

No. Only hashed identifiers and non-PHI metadata are sent, in line with Google's Healthcare and HIPAA-aware advertising policies.

Related integrations

Build out the rest of your telehealth stack.

Ready to connect Google Ads to your telehealth stack?

Talk to our team about how Turbopills can power your program end to end with Google Ads on day one.

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