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Product Feeds integration

Google Merchant Center integration for telehealth

Feed products to Google Shopping and Performance Max.

Google Merchant Center holds the product data behind Shopping and Performance Max ads. Turbopills helps you keep a compliant product feed in sync so eligible telehealth and wellness products can appear in Shopping surfaces and feed PMax campaigns.

Get started with Google Merchant Center
OVERVIEW

What is Google Merchant Center?

Google Merchant Center is the platform where product data feeds live for Google Shopping, free listings, and Performance Max, governing how products appear across Google surfaces.

HOW IT WORKS

How Google Merchant Center works with Turbopills

Turbopills can supply product and availability data to a Merchant Center feed, keeping titles, prices, and stock current so eligible products stay live in Shopping and PMax, within Google's healthcare and policy constraints.

  1. 1

    Connect Merchant Center

    Link your Merchant Center account and product feed.

  2. 2

    Sync product data

    Product titles, prices, and availability flow from Turbopills.

  3. 3

    Keep the feed current

    Updates keep listings accurate as products change.

  4. 4

    Power Shopping and PMax

    Eligible products appear in Shopping and feed PMax campaigns.

TELEHEALTH USE CASES

Google Merchant Center for telehealth businesses

Where the Google Merchant Center integration shines for telehealth operators running client-branded programs powered by Turbopills.

Wellness product Shopping

List eligible over-the-counter and wellness products in Shopping.

Performance Max feeds

Supply product data so PMax can promote eligible items.

Accurate availability

Keep stock and pricing in sync to avoid disapprovals.

Key capabilities

What you get out of the box when you connect Turbopills with Google Merchant Center.

Product feed sync

Send product titles, prices, and availability to Merchant Center.

Availability updates

Keep stock status current to reduce listing errors.

Policy-aware feeds

Structure feeds with Google's healthcare policy constraints in mind.

Shopping and PMax ready

Feed both Shopping listings and Performance Max.

Frequently asked questions

Can prescription products be advertised?+

Advertising eligibility for healthcare and pharmacy products is governed by Google policy. The integration focuses on keeping a compliant feed for products that are eligible.

Does this replace Google Ads?+

No. Merchant Center holds the product data, and it works alongside the Google Ads integration that handles conversions and bidding.

What product data is sent?+

Non-PHI product attributes such as title, price, and availability are sent to the feed.

Related integrations

Build out the rest of your telehealth stack.

Ready to connect Google Merchant Center to your telehealth stack?

Talk to our team about how Turbopills can power your program end to end with Google Merchant Center on day one.

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