Product Updates

Introducing Our Treatments Directory: The Programs and Products We Can Launch Fast

We launched a new treatments directory that shows the medications, formats, and program types we currently support and can bring to market quickly, from GLP-1s to sexual health, longevity, hair loss, and custom programs.

We launched a treatments directory

We just shipped a new Treatments Directory.

It is the clearest public view yet of the medications, formats, and program types we currently support and can help teams bring to market quickly.

The goal is simple:

Make it easier to understand what we already have infrastructure around, what kinds of treatment experiences we support, and how those treatments fit into a full program launch.

This directory is not meant to be a final, exhaustive catalog.

It is a working launch menu.

We will keep adding more products over time, and if what you want is not listed yet, we also support custom products and programs.


What is in the directory right now

Today, the directory includes products and program paths across:

  • weight loss
  • longevity
  • sexual health
  • hair loss
  • custom builds

Some of the treatments currently listed include:

We added these first because they represent real launch demand we see across modern telehealth and wellness operators:

  • GLP-1 and metabolic programs
  • longevity and optimization programs
  • ED / sexual health programs
  • hair-loss subscriptions
  • bespoke or branded care experiences that do not fit a generic template

How the directory works

The directory is designed to do more than show a grid of product cards.

It is meant to help founders, operators, and care teams answer a more practical question:

What can we actually launch quickly, and what will the patient and operations flow look like around it?

1. The main directory shows the current supported catalog

The main treatments page is the top-level view.

It groups the products we actively surface today and makes it easier to browse by program and format.

That means teams can quickly see whether a product is already part of our current launch stack instead of guessing from scattered case studies or old landing pages.

2. Each treatment has its own page

Every listed treatment can open into a dedicated page that explains:

  • the format
  • the program fit
  • the workflow considerations
  • the launch positioning
  • the related alternatives in the same category

In some categories, we also include product-specific charts when they actually help.

For example, on the sexual-health treatment pages we compare the factors that really matter operationally, such as planning window and molecule duration, instead of using vague made-up scores.

3. The directory reflects launch readiness, not just naming

The point is not only to say "we support semaglutide" or "we support sildenafil."

The point is to show where we already have enough structure to help teams package the offer, design the funnel, and stand up the product experience faster.

4. Custom is part of the system, not an afterthought

If your treatment or program is not listed yet, that does not mean it is out of scope.

Our custom page exists for exactly that reason.

If the molecule is legal, sourceable, and fits the care model you are building, we are happy to help design the flow around it.


What we help launch around the treatment

The medication itself is only one part of the product.

What usually determines whether a program converts and retains is everything around it:

  • the ad page
  • the landing page
  • the intake flow
  • the checkout and billing logic
  • the provider-review workflow
  • the refill questionnaires
  • the patient communication layer
  • the EHR and CRM handoffs
  • the patient portal experience after purchase

That is why our treatments directory sits inside a broader launch stack.

When a team comes to us with a program idea, we are not only thinking about the product name. We are thinking about the whole patient and ops flow around it.

That can include:

This is a big part of why we wanted the directory to exist publicly.

It helps teams understand that we do not think about treatments as isolated SKUs. We think about them as launchable care products with acquisition, intake, operations, and retention attached.


Why we built it now

More teams are asking the same early-stage question:

"What can we launch without starting from zero?"

That question usually comes before design, before media buying, and often before the internal care workflow is fully mapped.

The directory gives a clearer starting point.

Instead of beginning with a blank whiteboard, teams can now see:

  • which products are already in our current stack
  • which formats we support
  • how we think about each program
  • which related treatments belong in the same family
  • where custom work fits if the exact product is not listed

It also helps align internal conversations.

Founders can use it to scope what they want to sell. Growth teams can use it to shape landing pages and offers. Ops teams can use it to think through intake, refills, and support logic earlier.


This directory will keep growing

The current version is only the beginning.

We plan to keep expanding the directory as we add more product pages, more formats, and more treatment categories.

That means:

  • more medications
  • more program types
  • more product-specific launch guidance
  • more pages that explain how each treatment fits into a real workflow

And again, if your program is not listed yet, you should not read that as a limitation.

We are still very happy to help teams launch custom products and custom flows when the off-the-shelf directory is not enough.


If you want to launch one of these treatments

Start with the Treatments Directory.

If you already know what you want to launch, we can help you stand up the full experience around it:

  • treatment page
  • ad page
  • intake
  • checkout
  • refill flow
  • portal experience
  • integrations

And if you are still deciding between options, the directory is now the fastest place to understand what is already in motion and what we can help package quickly.

If you want help launching a listed treatment or building a custom program around a new one, talk to our team.

More from Product Updates